Our Content Creation Services
Search Engine Optimized Content
Our content creation service will help to regularly produce relevant high-quality content. The number one driver of your search engine rankings is your ability to regularly publish relevant content. Regularly updated content is viewed as one of the best indicators of a site’s relevancy. (Michigan Tech University).
The Web Indexing Process
The indexing process is like a librarian placing books on the shelf. If you want your book on the shelf, you have to respect the librarian. As a business owner, understanding the indexing process could be a matter of life and death for your company. Forbes magazine reported that companies that receive traffic from search results receive over 40% of their revenue from them (Forbes). This is something you will not hear the owners of ranking companies saying aloud.
The “indexing process” refers to search engines placing web pages in order. Search engines are always organizing web pages so that they will be easy to find later. Search engines match web pages to keywords and phrases that have been searched for in the past. The search engines want to deliver web pages with relevant, true, and current information. When you provide quality information, search engines will deliver your information to the users who search for it. (Google).
How Content Creation Affects SEO
On the internet, the quality of our content has to be determined by robots. The robots can only use an authority formula to measure the quality of our content. To have authority means that enough trustworthy people have agreed with your content to trust it. When someone who agrees with your content becomes authorized, you become even more authorized. When you create a web page that provides useful information, that page will become more authorized when it is referenced by others. If your authorized page links to your home page, your homepage will also become more authorized. Increased authorization will make your home page more competitive.
Our SEO Standard for Content Creation
Our content creations services include the following SEO enhancements:
- Metadata Optimization
- Outbound Links
- Internal Links
- Optimized Image and Alt Tags
- Category and Tag Taxonomy
Driving traffic to your site with a high-ranking response to a keyword is not always enough to grow your company. Keyword analysis allows you to engage customers at different entry points into your marketing funnel. Keyword analysis will help you to increase conversion, discover new markets, and maximize the efficacy of your marking budget.
Search engines use metadata to identify and display links to your web page. Metadata optimization can determine whether or not users click your page link in their search results. Metadata optimization shows that your page offers what users are searching and it helps the engines match your page to the correct search results.
Outbound links improve your SEO because they help you to achieve authority (Alexa). Including a link to a trusted site helps to add credibility to your content. Imagine a search engine identifying my link to Amazon’s Alexa blog regarding outbound links.
Remember, a page gains authority when a page with authority links to it. Acquiring links to your page from authorized sites is not included in our standard SEO enhancement, but your content can include an inbound link to another page on your site. When the content you produce gains authority, some of that authority can be linked to other pages on your site. That authority gained from these internal links will improve your linked page’s ranking in the user search results.
Optimized Image and Alt Tags
Image and Alt tags provide a text alternative for search engines. All image and alt tags will be arranged to enhance search engine optimization. Image and Alt tags also have to be formatted to ensure that your site is ADA compliant.
Category and Tag Taxonomy
Structuring your category and tag taxonomy prevents individual pages from competing with one another. Subtle mistakes can cause a search engine to disregard a page during its indexing process.