Our SEO Services
Local Organic Market Analysis
At a glance, markets may appear to be saturated. But after performing a thorough market analysis, you may find that the market demand is not being fulfilled. Our Market analysis will uncover valuable market information. There could be a do-it-yourself niche in need of certain diagnostic equipment, a need for services required for regulatory compliance, or there could even be competitors who are not very competitive. Before you set your prices, purchase equipment, or make another business decision, perform a market analysis and see what we can find.
On-Page SEO Analysis and Correction
On-Page SEO issues on your website can prevent your pages from showing up in local organic search results. Our professional on-page site analysis and correction service will correct any On-Page SEO issues before your site is penalized by Google during the indexing process. There are instances when very subtle on-page SEO issues undermine an otherwise efficient search engine optimization effort. Before you waste your time and money, get an on-page SEO analysis and correction.
Foundational Link Profile Development
Our foundational link-building service was created to help our clients establish their companies online. There are places online that every business should place a link to their website. Sometimes when we investigate, we find the niches a client’s competitors have been exploiting.
A lack of representation online can also cause your company to appear untrustworthy. Manually building links can be a long and tedious process, but it’s something you want to get done right away. It can take some time for your link-building efforts to be recognized. It’s best to let your links build up naturally. Search engines warn against using unnatural links. Once a website is penalized for using a link-building scheme, it may be impossible for it to recover. Enhance your company’s online credibility the right way with our foundational link profile development.
On-Page SEO Issues
Common On-Page SEO Issues
- Speed and Performance
- ADA Compliance
- Image and Alt Tags
- Site Architecture
- Keyword Density
- Content Analysis
- Link Analysis
- Security Compliance
Speed and Performance
In July of 2018, Google announced that page speed would be a ranking factor (Google).
Causes for Slow Page Loads
- The User’s Computer and/or Internet connection.
- Inefficient Code
- Inadequate Bandwidth
- Bulky Files
- Excessive Plugins
- Too many redirects
- Server Location
- Server Performance
You can be sued if your website is not ADA compliant. Although not all courts agree on this, law firms just move to courts that do (Medium.com).
Image and Alt Tags
Using the best practices by labeling our image and alt tags correctly will lead to better traffic to your site. Correctly labeling your image and alt tags will also help search engines to discover your site via Google Images (Google).
Internal linking affirms which pages are important on the site. The overuse of sub-directories can misinterpret important landing pages as insignificant. It is often said that Google doesn’t like messy. With your site’s architecture, you must effectively communicate the abstract value of your site’s content.
Keyword density isn’t something that you take lightly. If your keyword is used too little, search engines will not be convinced your content is relevant. If your keyword is used too often, your site will be penalized for over-optimization (RYTE WIKI). Implementing the correct amount of search engine optimization can require some research. Latent Semantic Indexing (LSI) is a technique that uses synonyms and related-phrases to affirm that your page content is relevant to its keyword.
Aside from keyword density, content analysis can also include content depth, readability, and keyword distribution. Content containing well-known information without any unique value-adding synthesis is considered thin content. Readability refers to the way your content flows. It’s recommended that sentences be short and that you is not too elaborate. Keywords are to be distributed evenly throughout the page and established in its structure.
When creating content, it’s important to provide outbound links to your sources of information. Linking to high authority websites can improve organic traffic, build trust, and facilitate relationships with other businesses (Alexa). Broken links can negate your SEO efforts. Link analysis ensures that your links are natural, credible, and functioning properly.
Google announced that having an SSL Certificate is the easiest thing site owners can do to boost their SEO ranking (Digicert.com). Having an SSL certificate does not guarantee a secure site connection. Elements like images can cause a security breach if they are not stored and retrieved correctly. Identifying and correcting security issues can easily boost your site’s SEO ranking.